In recent years Eurosceptic parties have emerged and some previously marginalized populist actors have become a significant and powerful part of the political scene in many European countries – such as Nigel Farage, Marine Le Pen, Alexis Tsipras, or Pablo Iglesias -, which raises many questions, among which is whether their position is related to the way populists communicate and interact with the media. In other words: does communication play a significant role in the rise of populism or is contemporary populism itself a form of political communication?
The aim of the research is to seek an answer for the following questions:
1. Can populism be conceptualized as a style of contemporary political communication; if yes, what are its features?
2. Considering the mediatization of politics, does the media contribute to the popularity of populist political actors?
3. To what extent mainstream political actors have to adapt to populism to confront it?